trust-caveat · nist-2024-ai-100-4

Digital content transparency provides a vehicle for individuals and organizations to access more information about the origins and history of content, which may contribute to trustworthiness but does not guarantee it, and in some cases may undermine it. While transparency can help identify when content is being misrepresented, it can also create a false sense of trust, such as when a piece of content appears legitimate based on technical measures but is then manipulated through non-technical means (e.g., taking a legitimate piece of content out of context).