CITATION — REFERENCE ENTRY
Meta Debuts Dedicated ‘Charm’ Device for Using Muse AI — Bloomberg
- Key
- gurman2026musecharm
- Authors
- Gurman, Mark
- Issued
- 2026-9-23
- Type
- article-newspaper
- Container
- Bloomberg
Raw CSL JSON
{
"URL": "https://www.bloomberg.com/news/articles/2026-09-23/meta-debuts-a-dedicated-palm-sized-muse-charm-device-to-use-ai-on-the-go",
"note": "Updated September 24, 2026. Paywalled.",
"type": "article-newspaper",
"title": "Meta Debuts Dedicated ‘Charm’ Device for Using Muse AI",
"author": [
{
"given": "Mark",
"family": "Gurman"
}
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"issued": {
"date-parts": [
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2026,
9,
23
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"accessed": {
"date-parts": [
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"container-title": "Bloomberg"
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Claims
-
A built-in 5G modem lets the Charm reach Muse away from Wi-Fi; it cannot make phone or video calls, and it uses a fingerprint sensor to unlock.
"though it doesn’t make phone or video calls. It will rely on a fingerprint sensor to unlock the interface for users."
-
The Charm has front and rear cameras intended mainly to give Muse visual information, though photos and videos can be viewed on the device; it also plays music and video and has speakers, microphones and a USB-C charging port.
"though they are intended primarily to give Muse visual information for analysis and AI-assisted actions."
-
The Charm can be worn on a wrist strap, carried in a pocket, or attached to a bag or keychain with a lanyard; a translucent case shows the internal circuitry.
"A translucent case allows users to see the internal circuitry through the back and sides."
-
A virtual Muse character sits at the center of the screen; users can change its appearance, outfits, voice and other attributes.
"users can customize its appearance, outfits, voice and other attributes."
-
Meta CTO Andrew Bosworth said former Apple designers Alan Dye and Billy Sorrentino were two of the driving forces behind the Charm and its character-based interface.
"were two of the driving forces behind the project and the creation of the Muse character-based interface, Bosworth said."
-
The Muse Charm came out of Meta's new design lab, led by former Apple interface design chief Alan Dye, and Meta's Superintelligence AI group.
"was born out of the company’s new design lab led by former Apple Inc. interface design chief Alan Dye and its Superintelligence AI group."
-
The Muse Charm has a roughly 2-inch OLED touch screen, navigated with a thumb, and runs a new operating system designed for the device.
"It has a roughly 2-inch display and runs a new operating system designed to bring Muse to life on its own hardware."
-
People with knowledge of the device describe it as a "holdable" rather than a wearable: a small dedicated device picked up and talked to through the day.
"describe it as a “holdable” rather than a wearable."
-
Two Charms can recognize and interact with each other when placed nearby, and the device is set up and synchronized through the Muse app on iPhone or Android.
"Users set up and synchronize the Charm through the Muse app on either an iPhone or Android device."
-
Bosworth called the Charm an exploration and a "v0", said it is not the core of Meta's AI hardware strategy, and expects far more people to use Muse through phones and glasses. The first model is aimed largely at Muse enthusiasts, and Meta is considering follow-up generations if the concept succeeds.
"It’s also not the core of the strategy"
-
The Charm began as a playful prototype codenamed "Clawmagochi"; Meta began looking at the concept in March 2026, originally aimed for 2027, and Zuckerberg pushed to unveil it and put it on sale in 2026. It went from initial vision to finished product in about nine months.
"The company originally aimed to bring the device to market in 2027, but Zuckerberg pushed the teams to unveil it in 2026 and place it on sale before the end of the year"
-
Meta has not decided the Charm's price; people familiar with the plans said it would be priced in the range of a smartwatch. Cellular carrier fees were also not finalized.
"it would be priced in the range of a smartwatch. Meta also hasn’t finalized details such as cellular carrier fees"
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